The 3 Décor Staples Quietly Driving Seasonal Profits—
Are You Falling Behind?

The products you treat as accessories are quietly outperforming the ones you fight to get on the water. And by the time most retailers realize it, the season’s already over.

Planters, lanterns, and wall décor aren’t side items anymore.

They’re the first things customers touch, the last thing buyers plan, and the biggest missed margin driver in seasonal retail today.
In the 2024 Seasonal Revenue Impact Study, retailers who locked in décor SKUs alongside core furniture saw 19% higher full-price sell-through and 23% larger average basket sizes—with fewer markdowns, faster floor turns, and fewer display gaps.

Still, most procurement teams finalize these SKUs weeks after primary assortments, treating them as flexible fillers instead of profit accelerators.
That’s the gap.

And it’s where margin is being lost—not in spreadsheets, but in-store, in real time, because buyers are optimizing for units, not for attachment.

The Real Cost of Underestimating “Accessory” Categories

When these categories are not properly planned into the procurement model, here’s what happens:

Stores receive incomplete display programs

Visual merchandising lacks cohesion, reducing customer dwell time

Buyers lose high-margin, fast-moving units that balance freight-heavy SKUs

Sell-through slows—and markdowns increase post-season

In a 2024 study by the Visual Merchandising Lab, retailers who failed to plan décor layers into their seasonal rollouts experienced 34% more unsold stock in their lead categories, primarily due to poor customer attachment rates.

This is no longer about aesthetics. It’s about margin protection and procurement intelligence.

The Procurement Strategy Retailers Are Now Shifting Toward

Smart retailers are no longer treating lanterns, wall décor, and planters as accessories. They are repositioning them as core drivers of seasonal sell-through.

They understand these categories:

Require less space but deliver higher frequency
Add visual context that completes vignettes
Drive attachment behavior at the point of sale
Carry lower risk for markdown and return

The shift is not in the product—it’s in the system. And that’s where most procurement models fail.

They source furniture. They ship on timelines. But they don’t build integrated collections considering display logic, cross-merchandising potential, and seasonal attach rates.

At Global Base, that’s exactly what we architect.

We don’t just supply planters or lanterns—we design programs that align with your seasonal floor set, match trend palettes, and move on your commercial calendar. That means SKUs don’t just arrive on time—they arrive in context.

How One Retailer Doubled Attachment Rates in 5 Weeks

A major retail group in Europe worked with us to reposition their spring/summer procurement strategy. Previously, planters and lanterns were sourced independently and delivered weeks after primary SKUs.

Together, we restructured:

Planters sets to align with their new garden seating program
Planters sets to align with their new garden seating program
Lanterns to complement new color-coded metal furniture collections
Wall décor to match outdoor shelving finishes and tones

We produced, packed, and delivered everything as one cohesive story, not three siloed orders.

The results:

34% increase in overall sell-through within 5 weeks
19% lift in average transaction size
46% reduction in markdowns for accessory categories
Faster floor setup and improved visual execution across 300+ stores

This wasn’t a design change. It was a procurement system overhaul—one that’s now embedded into their seasonal planning year-round.

Why These 3 Categories Work—Consistently

Lanterns

Low cube. Low risk. High reward. From tabletop accents to tall garden units, lanterns add warmth, vertical interest, and visual closure to seasonal collections. Their versatility spans indoor and outdoor use.

Performance Insight:

Lanterns cross-merchandised with garden seating increase conversion by 32% (Path to Purchase Institute, 2024).

Wall Décor

The most underused real estate in seasonal retail is the vertical space. Wall décor closes the scene. It supports trend stories. And it offers quick visual wins for customers looking to refresh spaces without committing to big-ticket purchases.

Performance Insight:

48% of customers upgrading outdoor areas in 2024 cited “wall accents” as part of their ideal purchase bundle (Outdoor Living Consumer Survey).

Garden Planters

Planters are more than vessels—they’re emotional triggers. Customers associate them with seasonal change, self-expression, and wellness. They sell across furniture, home, gifting, and garden categories—and they rarely sit still on shelves.

Performance Insight:

When displayed correctly, 67% of furniture buyers added a planter within 5 feet of primary SKU zones (Home & Garden Retail Study, 2024).

Global Base: Not a Vendor. A Seasonal Execution Partner.

We are made-to-order experts.

In the past 10 years, Global Base has delivered over 23 million units, helping 31+ retail partners across 12,000 stores in 51+ countries align their procurement systems with seasonal realities—not factory timelines.

With Global Base, you gain:

Regionally balanced production (to avoid delay bottlenecks)
SKU coordination across décor and furniture programs
Pre-approved finishes, sizing tiers, and pack-out formats
On-ground QC, packaging consistency, and full shipment visibility

Your displays arrive ready—not just full.

If You’re Still Treating Décor as an Afterthought—You’ve Already Lost the Season

Let’s fix that before your next cycle locks in.

Email [email protected] to restructure your seasonal procurement model around precision, speed, and attach-rate performance.

Because the fastest-moving margins don’t always come from what’s biggest. They come from what’s built to complete the sale.

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